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Packs of appple slices
Packs of apple slices
Every fifth apple in South Tyrol is refined by this cooperative
A United Apple Front
Every apple is a good apple” – that is the credo of VOG Products. Founded in 1967, the cooperative distributed approximately 3,000 tonnes of fruit in the first year of production. Nowadays, the figures climb as high as 4,000 tonnes a day at peak times. While this producer’s cooperative is a mainstay of the regional fruit cultivation scene, the basis is formed by the approximately 6,000 fruit growers in South Tyrol and their families.

The farmers grow the fruit as members of the cooperative, and VOG Products uses it to make high-quality products. Products are internationally marketed, for instance under the private label Leni’s, which was established in 2013 and offers a range of apple-based products – from fresh apple wedges and apple purée to NFC juice bearing the South Tyrolean seal of quality.

The VOG Products brands stand for safe production, sustainability, and innovation. But most of all, they stand for consistent high quality, an ideal climate, fresh and clean air, and fertile ground. “6,000 family businesses work for us, each with a long tradition of its own. Most of them are small businesses with cultivation areas of two or three hectares, often divided into several subareas”, says Jutta Perkmann, Head of Communication and Sustainability.

One out of every five apples harvested in the region these days will be refined at the VOG Products plant in Laives/Leifers. The cooperative distributes the value thus generated to its members – that is, the farmers – in the form of the price paid out. That is how VOG Products secures an income and long-term economic prospects for local agricultural businesses. And that is another check mark next to sustainability in the list of VOG Products’ list of requirements.
VOG Products
6,000 family businesses work for us, each with a long tradition of its own. Most of them are small businesses with cultivation areas of two or three hectares, often divided into several subareas.
Jutta Perkmann
VOG Products
Via Alfed Nobel, 1, 39055
Laives/Leifers


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